Canal Coffee

Canal Coffee represents a bold reimagining of a well-established coffee chain along the East Coast. Originally a franchise operation, the owner made the strategic decision to purchase his franchise locations and launch an independent brand. This transition marked the creation of Canal Coffee.

Our team was deeply involved from the early stages, supporting the original locations during the franchise era and continuing that partnership through rebranding. While a dedicated marketing and branding group led the development of the new identity — including the name, logo, and typography — we were instrumental in shaping the visual and physical expression of the brand. We collaborated closely with the branding team to select the final color palette, and integrated the new colors and imagery across all existing buildings, creating a cohesive and recognizable identity.

For all new locations, our team expanded building footprint to include additional restrooms for outdoor patio guests, enlarged outdoor patio seating areas, transitioned from a double to a single drive-thru, and assisted in reselecting operational equipment to better align with the new service model.