Coldwell Banker Caine, Greenville


Originally built in 1972, Coldwell Banker Caine’s Greenville office was fragmented and out-of-date. Most importantly, the dated and divided floorplan could not accommodate the type of community and client events the firm regularly hosted as part of their highly targeted business strategy. McMillan Pazdan Smith worked closely with both the client and  collaborated with Amy Emery Design to completely overhaul the entire facility. The transformed space now features a Mid-Century Modern look, grounded with clean lines, open spaces, glass walls, and local artwork.

To completely re-envision the 15,000 SF building, the design team approached the project in two phases. Small offices were positioned along the exterior walls of the upper floor featuring glass separations in place of traditional solid walls and doors. Large central open work areas extend visibility and increase collaboration among agents, while flex spaces offer hoteling for employees not assigned to permanent desk space.

The second phase of the project addressed the building’s exterior and lower floor. The team studied options to determine the most cost effective way to update the pre-cast concrete exterior, ultimately choosing to overlay contrasting modern materials onto the existing structure. Larger windows increase daylighting and further modernize the building’s façade.

The Coldwell Banker Caine lower level is central to the firm’s community focus, offering over 5,000 SF of meeting and gathering space and a 1,000 SF patio. A full kitchen and long “community table” provide a central focal point for gatherings, while a retractable glass wall to the patio and built-in grill extend the space’s entertaining capabilities outdoors. The “Family Room” provides modular seating, a large screen TV, and arcade video game consoles and other retro games. Retractable walls separate this space from the kitchen, allowing it to convert to a much larger room for firm-wide occasions and large events. The bottom floor also includes a Board Room for formal agent training sessions.