How did Clover School District gain the community support for a bond referendum amid rapid population growth and overcrowded schools? Like many districts in the southeast, their enrollment is increasing annually, and thousands of new homes are approved. Clover School District needed funding for critical capital improvements to accommodate the growing student population and maintain high academic standards.
Exterior conceptual rendering for the new Lake Wylie High School, Clover School District.
In 2022, Clover School District successfully gained the community’s support for a bond referendum by listening to residents’ concerns, addressing feedback, and communicating the critical need for infrastructure improvements to support the growing student population. During our recent K-12 podcast interview (episode 10) with Dr. Quinn, Superintendent of Clover School District, she highlights the importance of communication:
Being collaborative and getting the community excited… I think are really important!”
– Dr. Sheila Quinn, Superintendent, Clover School District
Interior conceptual rendering of Lake Wylie High School, Clover School District.
Efforts to Get Community Support for the Referendum Included:
- In-Person Meetings – The district hosted in-person town hall meetings and events to engage directly with the community about their overcrowded schools and need for improvements. These meetings gave residents a chance to voice their concerns, ask questions, and provide feedback.
- Social Media Campaign – Clover School District utilized Facebook, Instagram, and Nextdoor to disseminate information about the bond referendum, share updates, and address community inquiries.
- Dedicated Website – A dedicated website served as a central hub for information related to the bond referendum and provided details about the proposed projects, timelines, and frequently asked questions.
- Videos from the Board – Board members and district officials shared videos to communicate with the community. These videos addressed key concerns, explained the rationale behind the bond, and highlighted the importance of investing in the district’s future.
- Interactive Q&A Sessions – Interactive Q&A sessions via Facebook Live allowed community members to participate remotely.
- Community Steering Committee – The district formed a dedicated bond steering committee of motivated community members, parents, and stakeholders to advocate for the bond referendum. They were able to organize outreach events and mobilizing support within the community.
Through a combination of in-person meetings, digital platforms, targeted outreach efforts, and community involvement, Clover School District successfully earned the community’s trust to support funding for critical capital improvements. Listen to our podcast here to learn more about Clover School District’s process.
