Timms Harley Davidson
Timms Harley Davidson, South Carolina’s oldest Harley Davidson dealership, selected McMillan Pazdan Smith to provide vision and creativity to enhance their sales and expansion efforts. Relying on the firm’s expertise in retail and commercial design, accompanied by a strong focus on graphic design and branding, the firm transformed the dealership’s exterior into a highly visible landmark on a busy over-commercialized boulevard.
McMillan Pazdan Smith also added vibrancy and life to the interior retail and showroom space though sophisticated new lighting, upgraded materials and more efficient layout that incorporated an additional 10,000 SF to their existing facility. The design team created a high-end, industrial character for the interior that showcases the shiny, technologically advanced new motorcycles on display and features a view to an advanced dynamometer motorcycle-testing machine.