Atlanta Bread commissioned McMillan Pazdan Smith to develop a new branding palette and design concept that would stand out and be distinctive among the visual clutter of the world’s busiest airport, Hartsfield International in Atlanta, GA.
As part of the new terminal addition and renovations, McMillan Pazdan Smith reinvented the dining experience by incorporating modern design forms and details that translate into a comfortable, yet stylish environment. With minimalist detailing, a variety of seating options and state-of-the-art remote iPad ordering stations, travelers of all types can engage the space according to their preferences.
McMillan Pazdan Smith also developed a new prototypical interior design package that included lighting, fabric, furniture, artwork and finish selections. With the assistance of McMillan Pazdan Smith, Atlanta Bread implemented the design scheme in all of their new stores and remodels.
McMillan Pazdan Smith has worked in over 100 Atlanta Bread locations.